The full seminar held by Jason Iftakhar of Swifty Scooters as promised, the audio is a bit ropier than I would normally allow but it was a relatively last minute opportunity to record some of the advice from a designer who has worked consistently at a high level since leaving university.
You can see more of the Scooters themselves at there website.
either way he has some really interesting points to share and hope you enjoy hearing what he has to say as much as I did.